Zesty Zigg

Project: 

Design the packaging and label for a beverage, and create a series of packaging labels for three beverages, including one limited-edition beverage.

Solution:

I decided to develop a beverage concept for a lemonade brand called Zesty Zigg. The idea of Zesty Zigg began with a mood board, quick sketches, and research into existing lemonade bottle packaging designs at my local grocery store. I aimed for packaging that felt fresh and fun. I designed custom labels to wrap around a glass bottle, emphasizing fun and vibrancy.